Blackwood & Co.

Meta Ads

Meta ads that
actually book jobs.

Full-service Facebook & Instagram advertising — handled by an in-house team of UGC creators, scriptwriters, media buyers, and a dedicated account manager.

What It Is

Done-for-you Meta advertising, built to drive qualified leads.

We run your Facebook and Instagram ads end-to-end. Strategy, creative, copy, media buying, optimisation, and reporting — all handled in-house by specialists who do this every day.

No farming work out to freelancers. No generic templates. Every campaign is built around your offer, your market, and your numbers — and refined every week to bring your cost-per-lead down and your booked-jobs up.

You stay focused on running the business. We stay focused on filling your pipeline.

Built for Revenue

A consistent lead engine, not a guessing game.

Most service businesses run ads in fits and starts — a boosted post here, a friend's nephew running campaigns there. We replace that with a deliberate, measurable system that delivers a steady flow of qualified leads month after month.

  • Predictable monthly lead flow you can plan staff and capacity around
  • Lower cost-per-lead through weekly creative and audience testing
  • Higher-quality leads that actually book, not just click
  • Conversion tracking so every dollar of ad spend is accountable
  • Fresh creative every month so ads don't fatigue and costs don't climb
  • A real team behind the account — not a dashboard and a dream

Inside the Engagement

A full in-house team on your account.

In-House UGC Creators

Our own creators film authentic, platform-native ad content for your business — no stock footage, no awkward AI-generated clips.

Scriptwriters & Copywriters

Conversion-trained writers craft the hooks, scripts, and ad copy that stop the scroll and drive action.

Media Buyers

Specialists build, launch, and optimise your campaigns daily inside Meta Ads Manager — targeting, bidding, testing, and scaling.

Dedicated Account Manager

One assigned point of contact who knows your business, sends weekly updates, and is on call when you need them.

Investment

Choose the package that fits.

Package 01

Launch

For businesses getting Meta ads off the ground

$1,500 / month

Plus a one-time $500 onboarding. Exclusive of ad spend paid to Meta.

A complete starter engagement — everything needed to get qualified leads flowing from Meta within the first 30 days.

  • Full Meta Business Suite & Pixel setup
  • Audience research and targeting strategy
  • Up to 4 UGC ad creatives produced monthly
  • Ad copy & scripts written by our team
  • Daily campaign management & optimisation
  • Conversion tracking & CRM lead routing
  • Monthly performance report
  • Dedicated account manager

Package 02

Scale

For businesses ready to grow aggressively

$2,750 / month

Plus a one-time $500 onboarding. Exclusive of ad spend paid to Meta.

Built for businesses with proven offers ready to scale spend, expand markets, and dominate their service area.

  • Everything in Launch, plus:
  • Up to 8 UGC ad creatives produced monthly
  • Multi-campaign structure across awareness, lead-gen & retargeting
  • Advanced A/B testing on creative, copy & audiences
  • Landing page consultation & conversion optimisation
  • Weekly strategy calls with your account manager
  • Priority creative turnaround
  • Quarterly market & competitor audit

Proof in the Pipeline

See the results our ads have driven.

Real numbers from real service businesses we've grown with Meta ads — booked appointments, cost-per-lead, and revenue lifts.