Blackwood & Co.

Websites

AI-powered websites
that book the job.

Bespoke websites engineered to handle the customer experience from first click to booked appointment — powered by AI that answers questions, qualifies leads, and gets visitors on the calendar.

What It Is

A website that actually does the selling for you.

We design and build custom websites that don't just look beautiful — they convert. Every page is composed around one job: turning a curious visitor into a booked appointment with your business.

Each site comes with built-in AI that engages visitors the moment they land. It answers their questions, handles objections, captures their details, and guides them to book — all without a human lifting a finger.

Fast, mobile-first, SEO-ready, and built on a stack we maintain for you. You get a site that earns trust at first glance and works harder than any team member you could hire.

Built for Revenue

Your website should be your hardest-working salesperson.

Most service business websites are digital brochures — pretty, but passive. We build websites that actively work to book jobs around the clock, so every dollar you spend driving traffic (ads, SEO, referrals) converts at a higher rate.

  • AI chat that engages 100% of visitors and books appointments 24/7
  • Conversion-focused layouts proven to outperform template sites
  • Mobile-first design — where 70%+ of your traffic lives
  • Built for SEO and Answer Engine Optimisation (AEO) so you get found
  • Fast load times that keep visitors from bouncing
  • Integrated with your calendar, CRM, and lead notifications

Investment

Choose the package that fits.

Package 01

The Foundation

Bespoke AI-powered website

$1,500

One-time build. + $97/month stewardship (hosting, edits, security, support).

Everything a growing service business needs — a custom site that looks the part and converts visitors into booked jobs.

  • Five-page bespoke website (Home, About, Services, Testimonials, Contact)
  • AI chat assistant trained on your business
  • Mobile-first, conversion-focused design
  • On-page SEO & AEO optimisation
  • Lead capture form + click-to-call
  • Calendar booking integration
  • Custom copywriting for your services & locale
  • Managed hosting, SSL & domain setup

Package 02

The Authority

For established businesses scaling online

$3,500

One-time build. + $197/month stewardship with priority support.

A larger, deeper site for businesses with multiple service lines, service areas, or a stronger SEO play.

  • Everything in The Foundation, plus:
  • Up to 12 pages including service & location pages
  • Advanced AI assistant with lead qualification flows
  • Blog / resource section built for SEO
  • Service-area pages targeting your top local markets
  • Conversion tracking & analytics dashboard
  • Monthly performance & SEO report
  • Priority 24-hour edit turnaround

Our Work

See websites we've built for past clients.

Browse a gallery of live sites we've designed and shipped for service businesses — click through any of them to see the work in the wild.